This refresh for Big Noon Saturday embraces a tactile, 90s-inspired aesthetic - layered, textural, and high-energy - designed to channel the raw spirit of college football. The core challenge was building a graphic architecture that allowed the Big Noon brand and individual team identities to coexist, collide, and interact seamlessly.
The system had to work hard: delivering clear, bold messaging across multiple kickoff times while spotlighting star players and coaches. The result is unapologetically loud and immersive - visual storytelling that matches the intensity of the game and aligns perfectly with FOX Sports’ signature style.
A flexible kit of parts - shapes, textures, and type - is infused with team palettes and arrangements. The result is a scalable system where each team asserts its own character while staying connected to the overarching package.
The core branding elements combine the existing Big Noon palette with the introduction of Podium Sharp, a typeface selected for its flexibility and seamless cohesion with the established identity.
A subtle halftone treatment is applied to players and game footage, unifying disparate sources and improving lower-quality material. Framing bars integrate these images into the system, positioning them within a cohesive graphic space.
