The Premier League on NBC is a large-scale broadcast ecosystem spanning live matches, studio programming, and promotional campaigns. This project developed a cohesive on-air and marketing system designed to unify the brand across promotional, editorial, and digital touchpoints. The identity is built around a flexible visual language that supports high-volume output while maintaining clarity, consistency, and energy.
With a wide range of widths and weights, Organetto adapts seamlessly across every platform and deliverable. Wider cuts lend themselves to bold, high-impact messaging, while condensed variants are ideal for endpages and information-dense menus.
Expressive, typographically rich layouts give NBC the flexibility to evolve the visual language over time. Carefully structured hierarchies, variable weights, and dynamic compositions allow designs to adapt seamlessly across broadcast, digital, and social formats - ensuring consistency while leaving room for creative exploration.
Maintaining the individuality of each team was essential. Every club is represented through a consistent suite of assets — including a detailed rendering of the team crest, a flag treatment, and a simplified icon. These elements are organized within a flexible, grid-based system designed for clarity, adaptability, and ease of update across platforms.
