BBC America is a U.S. television network known for a mix of scripted, factual, and entertainment programming. This project established a cohesive on-air brand system designed to unify that range of content across broadcast and digital platforms. The identity is built around a flexible motion language that adapts across shows, promotions, and editorial content while maintaining a clear and consistent voice.
A BBC America brand refresh that is eye-catching, versatile, and just the right amount cheeky, or you might say, Brit-ish.
The ‘loud’ or American side of the brand used the Bluescreen font and the ‘reserved’ British side was Nexa Slab to call out a more refined and sophisticated tone. Promo messaging utilizes these fonts in combination with abstract flag elements.
Core brand components: The Bluescreens font in four weights and a color palette derived from the US and UK flags
