I'm a creative director and design leader with 25 years of experience building brand systems, visual identities and stories across broadcast, streaming, sports, documentary and digital media. My specialty is design systems: flexible frameworks that keep a brand consistent across every screen, platform and format, while giving teams room to create. Today I'm Creative Director at BGSTR, where I lead network branding, film titles, documentary design and promotional campaigns for major media and entertainment companies. Before that, I was Senior Vice President, Creative at Al Jazeera America, where I built a 27-person multidisciplinary creative team from the channel's launch onward. My work spans strategy through execution: setting the creative direction, shaping the brand, and leading the teams who bring it to life.