To mark the fourth season of Documentary Now!, this promo design and trailer leans into the show’s signature blend of reverence and satire. The typography mirrors the earnest tone of traditional documentary branding - classic center justified sans serif fonts - then subtly subverts it through unexpected layouts and exaggerated scale shifts. The result is a design system that honors the genre’s gravitas while winking at its conventions, perfectly reflecting the show's clever duality.
Each cast member was assigned a distinct typographic treatment, with personalized color and composition. Oversized initials take center stage, infusing the design with a sense of playfulness and bold drama.
