Dateline is one of America’s longest-running television news magazine and documentary series, renowned for its in-depth storytelling and investigative journalism. Covering a wide range of true crime, mysteries, and human-interest stories, the series has a rich legacy that called for a thoughtful brand refresh. This updated brand package honors that pedigree while introducing a more immersive, layered visual language that deepens viewer engagement. Every element - from the opening titles to chapter headings and lower thirds - was reimagined to create a cohesive, contemporary identity that reinforces Dateline’s distinctive narrative power.