For this NHL coverage pitch concept, TNT sought a bold and unconventional approach - steering clear of typical references like ice and hockey pucks. Instead, the design draws inspiration from the sport’s rich visual language: player kits, skate marks, team logos, and gear textures. Expressive typography and dynamic layouts carry the energy, intensity, and motion of the game, delivering a fresh and visceral take on hockey’s visual identity.
The layouts feature an expressive blend of bold typography and deconstructed elements from the ice rink. Textural details are abstracted and integrated into the compositions, creating a dynamic visual rhythm. Typography takes center stage, moving with the same energy and unpredictability as the game itself.
