AMC Networks is a content-first entertainment company built on bold storytelling and a fearless spirit of creative risk. This rebrand marks a shift away from the look and feel of the traditional media giant - reimagining AMC Networks as a curated house of storytelling - dedicated to serving passionate fan communities through high-quality, genre-defining programming.
The AMC logo carries a strong legacy and high recognition. Its geometric structure serves as the foundation for a flexible design system - shaping the backbone of all layouts, grids, and visual composition across the brand.
The color palette is inspired by the network’s programming, with each hue reflecting the tone and genre of the content. This system enhances audience recognition and deepens emotional connection by aligning color with narrative mood.
AMC Networks maintains a strong presence across social platforms, using them to spotlight its commitment to diversity, employee development, and support for film festivals and the broader creative community.
