This Apple TV+ series chronicles the dramatic rise and rapid collapse of the proposed European Super League (ESL) in April 2021. Spanning the pivotal 96-hour period in which the breakaway league was announced and then quickly unraveled, the documentary exposes a high-stakes power struggle between UEFA and Europe’s elite football clubs. A cohesive visual system was established across titles, informational graphics, and archival treatments to maintain a unified narrative tone. Building on this foundation, a series of distinct yet connected design languages provide clarity, hierarchy, and structure to the unfolding conflict.
A series of conceptual sketches mapped the foundational structure of European football, illustrating the pathways available to any club aspiring to reach the top. Additional diagrams visualized how the proposed Super League would disrupt and ultimately block this meritocratic system.
