CNN All Access is a premium subscription platform unifying the network's streaming video and journalism into a single experience. The launch required a design system and promotional infrastructure that could adapt seamlessly across broadcast, digital, and social. The challenge was signaling a new era for CNN's storytelling while staying rooted in one of the most recognizable news brands in the world.
The system is anchored by the CNN pill, a core brand device echoing the curve of the CNN "C." Reimagined and re-rendered, this simple form becomes a multifunctional element capable of housing imagery, messaging, and motion, giving the entire launch a distinctive shape language drawn directly from the brand's DNA.
