Ralph Lauren is the official outfitter for three of the Grand Slam tennis tournaments. This role encompasses designing and providing uniforms for on-court officials, ball crews, and other tournament staff. This promotional campaign celebrates and reflects on this relationship as well the brand's commitment to blending classic style with modern performance.
The Ralph Lauren logo design is a testament to the timeless power of simplicity and directness. Special consideration is given to how it appears in the promos. Always in a prominent position and never crowded by other elements.
The Sailec font family was selected for its clean, modern lines, providing a refined counterpoint to the more decorative Ralph Lauren brand typeface. Centered alignment and generous letter spacing lend the promo a timeless, cinematic elegance.
The simple type layouts and flexible grid system transfers easily to vertical and square ratios for social.
The photographic assets are beautifully composed and a delight to work with. The high-resolution scans preserve all the analog artifacts, including hand-drawn annotations and negative edges. These elements are left intact, adding a truly authentic feel to the promo.
