CNN All Access is a new premium subscription platform that unifies the network’s streaming video and journalistic content into a single, cohesive experience. To launch the service, CNN set out to create a flexible design system and promotional infrastructure capable of adapting seamlessly across broadcast, digital, and social media. Rooted in the core DNA of the CNN brand, the system introduces a fresh visual language that reflects the evolution of CNN’s storytelling in the streaming era.
The CNN pill container - a core brand device echoing the curve of the CNN “C” - serves as a distinctive visual anchor across the system. Reimagined and re-rendered, this simple form becomes a multifunctional element within the toolkit, capable of housing imagery, messaging, and motion to create continuity and flexibility across platforms.
At its core, the design system is intentionally simple - built for flexibility, scalability, and ease of use across every format. Its modular structure ensures consistency from small digital applications to large-scale broadcast environments.
Minimal device outlines frame talent and information, serving as a subtle yet consistent reminder of the platform’s accessibility. Fully rendered 3D devices showcasing the new interface provide a more literal expression, grounding the system in the real-world viewing experience.
