This political promo package was designed to span the full election cycle - from early primaries and conventions to the general election and Inauguration. A progressive design system evolves with the timeline, beginning with energetic, optimistic visuals and gradually shifting toward a more immediate and stoic tone as November 5 approaches. The package is fully adaptable across all social formats and screen sizes.
The package was delivered in three phases: the Primaries, the Conventions, and the General Election. The visual language begins energetic and optimistic, then tightens toward an immediate, stoic tone as November approaches, so the design itself mirrors the arc of the race. Every element was built to scale across screen sizes and social formats from day one.
The Conventions - With the candidates chosen, the race comes sharply into focus. At this stage, the cities hosting the conventions take center stage, with epic and graphically striking imagery seamlessly integrated into the design.
General Election - As the field narrows and Election Day approaches, the color palette shifts to a more serious black and white. Iconic images of Washington D.C. monuments serve as a reminder of the significance of the prize at hand.
Initial development involved a more expressive range of typography, 2D backgrounds and minimal representations of the flag and architectural elements.
