The Premier League on NBC is a large-scale marketing ecosystem spanning launch campaigns and match promotion. The brief was a single identity that could unify the brand across all touchpoints, sustaining a steady volume of output across a ten month season covering 20 clubs. The challenge was building a system flexible enough to keep pace with that output while keeping every frame clear, consistent, and full of energy.
The grid is the system that ties everything together. A single flexible framework holds all twenty clubs and every asset the package needs: logos, messaging, NBC branding, and match footage, all composed within one consistent structure. Because every element lives in the same grid, the identity stays coherent across hundreds of executions while remaining fast to build and easy to update through a long season.
With a wide range of widths and weights, Organetto adapts seamlessly across every platform and deliverable. Wider cuts lend themselves to bold, high-impact messaging, while condensed variants are ideal for endpages and information-dense menus.
Maintaining the individuality of each team was essential. Every club is represented through a consistent suite of assets including a detailed rendering of the team crest, a flag treatment, and a simplified icon. These elements are organized within a flexible, grid-based system designed for clarity, adaptability, and ease of update across platforms.
