Ralph Lauren's "Design the Change" is the brand's global citizenship and sustainability initiative, rooted in the belief that exceptional design and meaningful impact go hand in hand. The brief was a framework to unify photographic and filmed assets. The challenge was elevating the visuals without overshadowing the craftsmanship and storytelling at the campaign's heart.
The framework is deliberately understated. It unifies the assets while staying out of their way, letting the photography and storytelling lead. High resolution scans preserve every analog imperfection such as hand drawn notes, negative edges, film grain, lending the campaign a lived in authenticity.
