Sex and Murder

This promo for Sex and Murder on HLN uses stark, oversized typography to evoke a sense of urgency and unease. Bold, capitalized type dominates the screen, often partially cropped or set against stark black-and-white imagery, mimicking tabloid headlines and police dossiers. The typography becomes a visual narrator - revealing key phrases like “PASSION,” “BETRAYAL,” and “ENVY” - each word timed to emphasize moments of tension in the voiceover.

Client  -  HLN / CNN
Role  -  Design and Creative Direction