SundanceTV is recognized for its distinctive, critically acclaimed original series and a curated mix of acquired programming, including timeless classics and contemporary favorites such as Law & Order, Columbo, and Blue Bloods. The brand’s visual aesthetic draws inspiration from the enduring, classic nature of its content. Programming of this caliber invites repeated viewing, and the design and animation language embraces that idea - celebrating the richness and familiarity that come with watching again and again.
The new logo mark is confident, bold and clean. The TV is minimized but still highly legible at small scale.
The Network was named after Robert Redford's character in Butch Cassidy and the Sundance Kid. The brand package takes inspiration from the epic landscapes of the Southwest
Core brand components include logo, fonts, color palette and grid system.
The brand concept, centered around the tagline "Take another look," invites viewers to rediscover classic Sundance programming. A distinctive visual language, with unique typography, dynamic colors, and creative framing, enhances this message and engages the audience.
The animation language builds on the "Take Another Look" tagline, with typography that shifts and evolves - changing weight and form to reflect a sense of constant discovery and renewed perspective.
End pages feature oversized typography for the show name or message, cropped by imagery and tune-in details, with times and days in Cheltenham font.
