SundanceTV presents a curated mix of original series and classic programming with lasting cultural relevance. This project established a cohesive on-air identity system inspired by the timeless quality of its content. The design language emphasizes familiarity and repetition, creating a consistent and considered visual framework that supports ongoing engagement and reinforces the network’s character.
The Network was named after Robert Redford's character in Butch Cassidy and the Sundance Kid. The brand package takes inspiration from the epic landscapes of the Southwest
Core brand components include logo, fonts, color palette and grid system.
The brand concept, centered around the tagline "Take another look," invites viewers to rediscover classic Sundance programming. A distinctive visual language, with unique typography, dynamic colors, and creative framing, enhances this message and engages the audience.
The animation language builds on the "Take Another Look" tagline, with typography that shifts and evolves - changing weight and form to reflect a sense of constant discovery and renewed perspective.
End pages feature oversized typography for the show name or message, cropped by imagery and tune-in details, with times and days in Cheltenham font.
