UATL, short for Unapologetically ATL, is a digital platform from The Atlanta Journal-Constitution (AJC) dedicated to celebrating Black culture in Atlanta and beyond. This brand sizzle for the platform’s launch captures the energy and vibrancy of the community through bold typography and striking imagery. Centering Atlanta as a cultural epicenter, the piece frames the city’s Black experience through the voices of seasoned journalists and contributors, offering a dynamic and authentic portrait of modern Black life.