For their 2023 Upfront presentation, AMC Networks hosted an in-person event with 250 attendees at Jazz at Lincoln Center. The Upfront was designed to align with the brand’s vision for the most innovative and future-facing upfront in industry history and showcase a presentation that reflects the premium quality of their programming.
AMC are rightly proud of a hugely diverse cast of characters so it made sense that they feature prominently in the Upfront. Beautiful studio photography was minimally treated and arranged in a variety of clean and split compositions.
The tagline "Everything to Someone" reflects the breadth of programming and a diverse cast. A multi-font, multi-weight typographic treatment reinforces the depth and inclusivity of the message.
This alternate direction involved a more layered approach with glass panels interacting with talent images creating interesting optical effects. It was deemed that a cleaner approach was more suitable for the project.
