Recipe for Innovation is an inventive campaign by Invesco QQQ that fuses the worlds of finance, technology, and culinary arts. This initiative showcases a series of collaborations with renowned chefs, each crafting unique dishes inspired by innovative companies within the Nasdaq-100 Index.
Leveraging Invesco’s brand fonts, the typographic treatments are carefully structured to reflect both clarity and sophistication. Generous spacing and consistent alignment reinforce a clean, minimal aesthetic that aligns with the brand’s premium tone.
