The Screen Actors Guild Awards returned to a live, in-person broadcast in 2021, marking a renewed moment for the show’s identity. A series of Art Deco–inspired promotional and marketing materials reimagined classic motifs with contemporary flair - featuring bold geometric forms and elegant typography. The design celebrated the essence of the SAG Awards by placing the spotlight squarely on the actors, blending timeless glamour with modern sophistication.
The minimal, high-contrast layouts were designed for versatility, seamlessly adapting across social platforms and large-format print. The iconic SAG statue appears as a flat graphic at smaller scales, while taking on dimensional form for out-of-home executions, enhancing impact across every touchpoint.
This alternate approach is a more fun and eclectic take on the art deco style.
